Samsung widens business in Myanmar
- Published on Monday, 20 August 2012 13:57
Photo shows a Samsung billboard set up on Pyay Road
South Korean conglomerate Samsung has
linked up with two more Myanmar companies as its authorized sale
representatives in a bid to expand its market in the country, it was
learned Monday.
Samsung has reached agreements with
Royal GK Pte Ltd and MT (Myo Thein) Electronic for ‘Business to
Business’ (B2B) and retail sale in Myanmar while the AA Electronics
Ltd., will continue wholesale in the country.
“We will open a showroom at the end
September. All products, including the latest items, of Samsung will be
available there,” said U Kyaw Soe, deputy General Manager of Gunkul
Engineering Co., Ltd.
Samsung now has three local partners: AA Electronics Ltd, Royal GK Pte Ltd and MT (Myo Thein) Electronic.
Royal GK Pte Ltd is a
Singapore-registered company and it is linked with Gunkul Engineering
Co., Ltd and Zeya & Associates Co., Ltd., which are exclusive
partners of Thai-based Gunkul Engineering Public Company Ltd.
MT Electronic is famous in Mandalay and upper Myanmar, and has just opened in Yangon.
Although Samsung has a large market
share in Myanmar for mobile phones, tablet computers, TV sets, video
players and refrigerators, it has small market share for other products
like air conditioners, washing machines, digital cameras and microwave
ovens.
In the first quarter of 2012, Samsung
Electronics became the world's largest mobile phone maker by unit sales,
overtaking Nokia, which was the market leader since 1998.
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