Yahoo appoints Google's Henrique de Castro as COO
Ms Mayer has appointed new personnel to several senior management roles at Yahoo
Yahoo
has appointed Google executive Henrique de Castro as its next chief
operating officer (COO), the second big name it has hired from its rival
in recent months.
Earlier this year, it appointed former Google executive Marissa Mayer as its chief executive.In a statement, Yahoo said Mr De Castro will oversee global sales, operations, media and business development.
Yahoo has been trying to rebuild itself after falling behind its rivals.
"This is a pivotal point in Yahoo's history, and I believe strongly in the opportunity ahead," Mr Castro said.
'Perfect fit'
Yahoo was one of the pioneers in internet search and email and continues to remain one of the biggest names in the industry.
However, it has been losing ground as it has not been able to keep with the likes of Google in the search engine area.
At the same time, its email business has been hurt the by the growing popularity and success of social networking websites such as Facebook.
The continued success of its rivals has meant that Yahoo has been facing tough competition in attracting advertisers to its portals.
Yahoo's share of US online advertising revenues fell to 9.5% last year, down from 15.7% in 2009.
However, Yahoo's chief executive Ms Mayer said the new COO's prior experience would help boost the firm's business and revenues.
"His operational experience in internet advertising and his proven success in structuring and scaling global organizations make him the perfect fit for Yahoo as we propel the business to its next phase of growth," said Ms Mayer, chief executive of Yahoo.
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